Online SEO Tools

7 06 2010

If you want to do some search engine optimization independently there is an array of online SEO tools you can use. Such tools will provide you with information and SEO stats aimed at helping you website analysis analyze your search engine position, your competitors’ websites helping you optimize your website. Such online tools can be broadly classified into two. The first types of tools are meant for those who are new to the search-engine optimization business. With this group of tools you get an insight of how your website is performing with regard to the ranking. The tools highlight trends and issues with the current website therefore allowing you to get a glimpse of which areas need to be optimized. The second group of tools is meant for those who have optimized websites before. In essence these tools complement the advanced tools such as spyderopts used by SEO experts. Such tools can even supplement the SEO’s knowledge base and experience.

Some of the tools can be used by both starters as well as experienced optimizers. These include keyword research tools. This is important because knowing the right keywords or phrases to include in your webpage’s body text will aid in getting a higher ranking. With this tool the optimizer is only required to input a keyword that he would like to be included then the tool will suggest other related keywords that can be used. The other tool is the search-engine position checker. With this tool you can be able to check whether your website appears among the top fifty major search engine results using your chosen keywords. It also outputs the position occupied by the keyword URL as well as other URL’s from your domain.

The keyword analyzer tool reads the body of the page you specify giving you a report of how many keywords you have used and the times you have used them. This is one of the most important tools since search engines rank your pages according to the keyword density. Typically the keywords should be between 3% and 9%. The link popularity tool is also important to the optimizer. This tool measures the total number of links a search engine finds in your website. Links and back links act as votes hence they are important. This tool presents the data in tabulated form and produces a graph of the resulting for easier analyzing. This tool also compares your site with those of the competitors.

If you have ever optimized a website then you know the importance of the search-engine optimization tool. This tests the performance of a website by checking important elements of web creation such as the content and title. It uses the same criteria used by top search engines to rank the page. Apart from this you also get advice on improving the overall ranking. The other important tools are the search term suggestion tool and the Meta tag generator. The Meta tag generator automatically produces Meta keyword tags by reading the content of the page you suggest. It removes the common words and picks the most used words.

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